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Auto Paintstore Website design and development case study

Researched & Written by Thabo Ndebele on 9th July 2014

Auto Paintstore is a growing firm in Oxfordshire for selling all kinds of paint and painting tools, and, as a growing firm Auto Paintstore felt it was time they invested in a new up to date website to give them a competitive advantage over their competitor's. So they came to e-swoosh in need of help.

Auto Paintstore Old Website Auto Paintstore old website

Rob came to us looking for a more modern and visual website to give their company a competitive advantage as they are a fairly new business in the area. Furthermore their previous website was outdated and was consistently getting low site visits every month, so Rob got in contact with us through Facebook with some ideas for their new Auto Paintstore website.

The Requirements

  • Ability to edit their website through the use of Word Press
  • Place highly on the search feed
  • A modern and professional look with a simple yet neat user interface
  • Gain more visitors

Designing the website was a long process as we designed various templates until we came to the perfect design. Once we agreed on the design, we began to create the website from scratch making slight adjustments throughout the process to make sure it was perfect. We made sure the site was very informative but also very visual as the previous website didn’t include a lot of images which didn’t appeal to customers.

Auto Paintstore new website development New Wordpress website design and build

Auto Paintstore new website development Notes made during development indicating alignment and positioning

Due to increased traffic coming from mobile and Tablet devices it was essential that the website worked efficiently on these devices. We took special measures such as compressing the image files to allow the website to load quickly on mobile devices.

Auto Paintstore new responsive website

Auto Paintstore new responsive website Shiny new responsive Wordpress website design

Website address & summary

If you want to have a look at our work then simply just visit: autopaintstore.co.uk

Overall there’s huge difference from the appearance of the previous website to the new up to date site. Furthermore statistically the new website has been effective as the site has seen a large increase in the amount of traffic, which is having a positive effect on the firm’s sales.

If you fancy a chat (or email) about your website, or to see what we can do to improve your business online: please contact us.

Paul Drage, Lead IT Consultant at e-swoosh is usually found bonded to a keyboard and plugged into the internet building business cloud software or repairing IT equipment.

Paul Drage IT consultant